About
Google Ads Search 101 – Master the Art of Search Campaigns Note: https://www.eventbrite.ca/e/google-ads-search-101-master-the-art-of-search-campaigns-part-1-tickets-1462253542709?aff=oddtdtcreator for 1st lesson free trial. 🗓️ Start Date: July.12th 11AM - 12PM (Part 1, then the next week will be part 2, etc) 🖥️ Delivery Method: Online – Live Interactive Classes ⏰ Duration: 6 weeks (weekly sessions + final project) 🧠 Why Take This Course? Whether you're a marketing beginner, a student, or an aspiring digital marketer, mastering Google Search Ads is one of the most in-demand and foundational skills in today’s digital marketing landscape. Meet Your Instructor: Seven Li is a seasoned Digital Project Manager at Cossette, one of Canada’s top marketing agencies, where she leads CRM and paid media marketing projects for major brands like TD Bank. With over 5 years of experience in digital marketing and CRM, Seven has worked across both in-house and agency environments, including global marketing networks. 📘 What You’ll Learn Understand how Google Search campaigns work and where they fit in the marketing funnel Gain expertise in campaign structure, bidding strategies, and keyword match types Conduct professional-level keyword research and competitor analysis Create compelling ad copy tailored to eCommerce, service-based, and lead-gen businesses Learn how to optimize campaigns for ROI using key performance metrics (CPA, ROAS, CTR, etc.) Set up and launch a complete campaign as your final project 💡 What This Skill Can Do for You Google Search Ads knowledge is a core skill for roles across the marketing and advertising industry. Mastering this tool can help you: Run effective ads for your own brand or freelance clients Land marketing jobs in agencies, tech startups, or eCommerce brands Increase conversions and ROI for any search-based campaign
You can also join this program via the mobile app. Go to the app