About the Company
LingYu International Psychology Centre is a professional psychological counseling
institution dedicated to providing high-quality mental health services to people from
diverse cultural backgrounds. Our team consists of experienced licensed
psychotherapists and social workers who offer psychological support in various areas,
including anxiety, depression, interpersonal relationships, and addiction treatment.
LingYu places special emphasis on the mental health needs of the Chinese community,
offering services in Mandarin, Cantonese, and English to ensure clients can express
themselves in a comfortable language environment. Additionally, our therapists have
experience working with LGBTQ clients and provide culturally sensitive and
personalized support to those in need.
We uphold the principles of professionalism, respect, and inclusivity, striving to provide
a safe, confidential, and empathetic counseling experience for each client. Whether you
seek personal growth, emotional regulation, or coping strategies for life challenges,
LingYu is here to support you in finding balance and strength within.
About the Role
Website content optimization: Write and optimize SEO-friendly content for product pages, landing pages, and category pages to improve website ranking and user experience.
Social media content optimization: Optimize posts on Facebook, Instagram, Twitter, LinkedIn, etc., according to brand tone and SEO strategies to enhance exposure and engagement.
Blog content creation: Write high-quality, SEO-compliant blog articles covering industry trends, product introductions, and user guides to attract target users and increase website traffic.
Keyword research: Use SEO tools (e.g., Ahrefs, SEMrush, Google
Keyword Planner) to analyze industry trends, identify high-value keywords, and apply them to content creation.
Data analysis and optimization: Regularly monitor website traffic, ranking, bounce rate, and other data to optimize content strategy and suggest improvements.
Competitor analysis: Study market competitors' SEO strategies, optimize content structure, and enhance brand competitiveness in search engines.
Requirements
Specific Requirements
Experience in SEO, proficient in tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Experience in digital marketing, familiar with social media management, content marketing, and online advertising.
Strong writing skills, capable of creating high-quality marketing content to enhance brand influence.
Familiar with data analysis to optimize marketing strategies and improve website traffic and conversion rates.
Basic knowledge of website optimization (experience with HTML, WordPress, Wix preferred).
Experience in psychology or related fields preferred.
Strong communication skills and ability to collaborate within a team.