Google Ads Search 101 – Master the Art of Search Campaigns
Note: First Lesson (Part 1) has a free trial, sign up here for 1st lesson free trial.
 
🗓️ Start Date: July.12th 11AM - 12PM
🖥️ Delivery Method: Online – Live Interactive Classes
⏰ Duration: 6 weeks (weekly sessions + final project)
 
🧠 Why Take This Course?
Whether you're a marketing beginner, a student, or an aspiring digital marketer, mastering Google Search Ads is one of the most in-demand and foundational skills in today’s digital marketing landscape.
 
This beginner-friendly, hands-on course breaks down complex concepts into clear, actionable steps so you can launch high-performing Google Ads campaigns with confidence.
 
Meet Your Instructor:
Seven Li is a seasoned Digital Project Manager at Cossette, one of Canada’s top marketing agencies, where she leads CRM and paid media marketing projects for major brands like TD Bank. With over 5 years of experience in digital marketing and CRM, Seven has worked across both in-house and agency environments, including global marketing networks.
 
As the Founder of Seven Up Career Consulting, she has helped over 100 aspiring marketers land jobs in top companies by equipping them with hands-on marketing skills and industry-relevant experience. Seven holds certifications in Google Ads Search, Braze, Salesforce Marketing Cloud, and Agile Project Management (CSM, PMP, PMI-PBA), giving her a well-rounded, practical perspective on running campaigns that drive real business results.
 
Students love learning from Seven because of her approachable teaching style, practical frameworks, and deep industry knowledge. She doesn't just teach theory—she shows you how marketers are executing campaigns in the real world.
 
📘 What You’ll Learn
By the end of the course, you’ll:
Understand how Google Search campaigns work and where they fit in the marketing funnel
Gain expertise in campaign structure, bidding strategies, and keyword match types
Conduct professional-level keyword research and competitor analysis
Create compelling ad copy tailored to eCommerce, service-based, and lead-gen businesses
Learn how to optimize campaigns for ROI using key performance metrics (CPA, ROAS, CTR, etc.)
Set up and launch a complete campaign as your final project
 
🛠️ Curriculum Overview
 
Part 1: Google Ads Essentials
Search vs. Display vs. Shopping vs. YouTube Ads
Bidding models: CPC, CPM, CPE
Search Network mechanics
 
Part 2: Campaign Structure & Strategy
Budgeting, KPIs, B2B vs. B2C targeting
Dayparting, campaign goals, and ad scheduling
 
Part 3: Keywords & Ad Group Mastery
Ad group structure, keyword match types
Google Keyword Planner, long-tail keywords, negative keywords
 
Part 4: Writing Effective Ads
Headlines, descriptions, UTM parameters
Ad extensions & industry-specific writing prompts
 
Part 5–6: Optimization & Advanced Tools
A/B testing, bid adjustments, campaign audits
Tools, settings, and Google AI features
 
Part 7: Final Project – Launch Your Campaign
Students will design and present a real Google Ads campaign using all the skills they’ve acquired
 
💼 Who Should Take This Course?
This course is perfect for:
Aspiring digital marketers looking to break into performance marketing
Small business owners aiming to grow their online presence
Marketing students or professionals who want a practical edge
Anyone seeking skills relevant to roles like PPC Specialist, Digital Marketing Coordinator, Performance Marketer, or Media Buyer
 
💡 What This Skill Can Do for You
Google Search Ads knowledge is a core skill for roles across the marketing and advertising industry. Mastering this tool can help you:
Run effective ads for your own brand or freelance clients
Land marketing jobs in agencies, tech startups, or eCommerce brands
Increase conversions and ROI for any search-based campaign